Do I Need an Editor for My Manuscript?

 

By Gloria G. Adams

 

You’ve written the first draft of your manuscript.

You’ve revised it.

And revised it some more.

Your critique group has given you feedback.

But you still think it needs more work.

Maybe you’ve sent it out to several publishers and agents, but no one has picked it up.

Maybe, just maybe, it’s time to look for an editor.


There are several different kinds of editors.

Three of the major ones are copy editors, proofreaders, and developmental editors.

Copy editors

A copy editor will check line by line for the following:

  •  Spelling
  •  Capitalization
  •  Word usage and repetition/overuse of words
  •  Dialogue tags
  •  Usage of numbers
  •  Point of view
  •  Tense
  •  Inconsistencies with characters, world building, etc.

 Proofreaders

A proofreader looks for inconsistencies in:

  •   Language use
  •  Grammar
  •   Style
  •   Layout
  •   Typography

 Developmental Editors

A developmental editor looks for “big picture” issues such as:

  •   Character development
  •    Dialogue
  •    Point of view
  •    Story Arc
  •    Plot
  •   Tense
  •   Voice
  •    Pace
  •   Theme

Eight years ago, my friend and critique partner, author Jean Daigneau and I started a developmental editing company. To make it unique, we named it Two-4-One Kid Critiques because we offer two separate critique edits for the price of one.

Here are some questions to ask that we’ve come up with over the years:

  1.       Does your character change from beginning to end or show emotional growth?
  2.       If applicable, do subplots work seamlessly into the story?
  3.       Can you write out your book’s story in one sentence?
  4.       Does your dialogue sound authentic?
  5.       Can you clearly define your intent for your story, your character(s), and your reader?
  6.       Is there enough tension to keep your reader engaged?
  7.       Is your vocabulary appropriate for your target audience?
  8.       Do you have a complete story arc?
  9.       Does your pace match the action in the story?
  10.     Are you using enough action verbs or too many passive verbs?
  11.     Are you spending too many words on back story?
  12.     Have you added a lot of sensory details so your readers will relate to your characters?
  13.    Will your page turns/chapter endings keep your reader turning the pages?
  14.     Is your word count within the expected range for your book’s reading level?
  15.     Does your setting compliment your story, and are your world building details consistent? 

If you’d like help answering these questions or have the need to hire a developmental editor,

we’re here to help!

Check out our website: Two-4-One Kid Critiques, or email us: two4onekidcritiques@gmail.com


Jean Daigneau writes fiction and nonfiction for ages 3-12. Her latest nonfiction titles include Code Cracking for Kids: Secret Communications Throughout History and Ellis Island and Immigration for Kids: A History. She is represented by Vicki Selvaggio of Storm Literary Agency.


 

Gloria G. Adams has three new nonfiction picture books out this year: If You Lived Beside the Ocean, If You Lived Beside the Desert, and If You Lived Beside the Forest. She is represented by Lisa Amstutz of Storm Literary Agency.


 

 

 

 

 

 

 

 

 

 

Dispelling The Book Marketing Mystery

 

by Merrill Rainey

If theres one thing Ive learned in my career as an Author, Illustrator, and Paper Engineer, it is that not one project ever runs the same path.  Some projects need more time, while others zip right through, and sometimes they need a little more hand holding.  Each book Ive created has had its own individual journey and that includes how I approached marketing them.  When marketing a book, I always look for new avenues to attract people to my work.  Some ways help me find work, and some ways dont.  When they dont work, I learn from these experiences and improve how I approach my process the next time around.  Like most things in publishing, there is not one set way to do something, and that includes how to market your book.  So whether you are traditionally published, or independently published, Ive compiled some suggestions that I have found success with over the last decade to help get my work out into the world.  Marketing is the business of building an audience.  So for our books and our careers to succeed, we need to build that following.  And sometimes it takes a little time to do so.  Hopefully the strategies below will help to dispel some of the mystery around how to market your book!

 

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Make a marketing plan

Marketing plans are so important!  They help you define how you are going to approach getting your book out into the world and how you are going to afford doing so.  When creating your plan you need to think through various things:

1.        How do you plan to get the word out about your book?  Will it be through social media, local advertisements, video media, etc...? 

2.        Decide what events you might want to attend to help you promote.  Will there be a cost associated with doing so?

3.        Make a list of what type of giveaways you might want to create to go along with your book.  How much will they cost?

4.        Will you need to pay someone to help design your marketing materials?

5.        Most importantly, create a budget.  Know how much you want to spend on your marketing plan.  Its easy to get excited about finding creative ways to market your project, but make sure its affordable, and make sure those ideas are worth your investment.  

 

Know what your publishers plan is

If you are going to be traditionally published, know what your publisher plans to do to get the word out about your book before you start to market on your own.  If you dont know the details, ask what their plan is. 

You should know:

           Where they plan to advertise your book

           What their social media strategy is

           If they are sending your work out to reviewers

           If there are ways that you can help support them by supplying materials that they can send to booksellers

           Are they willing to help with booking school presentations, bookstore appearances, and library events

 

The World Wide Web

The number one thing you must have when marketing your book is a website.  You need a place that you can send people to that showcases you and your books.  Your site must include images of your book covers and what your books are about, links to where you can buy them, as well as a bio about yourself.  You can also include any downloadable activities related to your books, and information on if you offer speaking engagements, library presentations, school visits, etc.  It is also good practice to link your site to your publishers. 

Once you are set up, you will want to link your site to different social media accounts.  Youll have to decide which social media platforms work the best for you.  I know social media is a mess right now, but its still the place where publishers share about events, book releases, and other announcements.  It is where a huge part of your audience engagement occurs, so it is still a viable place to get the word out about you and your work.  Im not a social media guru, but from my experiences, youll want to post something at least once a week to keep your audience engaged.

If you have the means to create a book trailer, I suggest doing so.  Book trailers dont have to be anything fancy.  They just have to give your audience a taste of what your book is all about and where to find it.  You can easily create a slide presentation in PowerPoint or Apples Keynote, then export it out as a movie.  Or if you have kids, or grandkids that are tech savvy… let them create the trailers for you.  Then you can post what was created for all to see on the world wide web, TikTok, Instagram, Facebook, YouTube, etc.!

Note: When possible, I like to link the sales of my book to bookshop.org.  This site allows readers to buy your books from your local independent bookstore, or if you dont have one, they can choose another store to buy it from. 

 

Mass Media

One thing Ive learned over the years is that any positive press is good press!  That includes small town local papers to national news.  Once you know when your new book will be released, start reaching out to local media sources; news station, newspapers, parents magazines, radio shows, podcast, blogs, book reviewers etc.  See if they will run an interview or a special section about you and the book or if they will write a review.  From my experiences, news sources are usually more than willing to help you promote and celebrate your book and yourself.  The best things about these types of resources is that most of them are free, and you can normally find who to contact listed on their websites.

Also, if you attended college, trade school, etc., reach out to your alma mater.  Most places of higher education have a magazine that will highlight the successes of their current and past students.

 

In person events

No one knows you or your work unless you are telling them.  One of the most common questions I get from parents is; My son or daughter is graduating from art school soon.  Do you have any advice for them?”  and my response is always They need to learn how to sell themselves and their work, and if they dont know how to do that, they need to learn how.”  Many people in this field are introverts, but you have to break out of that comfort zone to succeed!  No one else knows how to sell your work better than you!

 

So, with that said...

           Participate in as many local events; book festivals, parking lot parties, street fairs, etc. that you can and have energy for.  You definitely want to grow your audience, but you dont want to burn out doing so.

           Submit to larger national book festivals, you never know whether youll be accepted if you dont try!

           Connect with your indie bookstores.  These bookstores are so important to the book biz!  Ask to see if they would be willing to partner together to host a book launch event. 

           Attend writing and illustrating workshops, classes, and conferences.  Networking is key!

           If you have a book that has a niche topic… are there events in that same topic that you can attend?  The great thing about attending an event like this is that it already has a built in audience, which you can then use to build upon and grow yours.

           If you are presenting at libraries, schools, or events about your book, know your audience and find ways to make your presentation engaging for them.  Engage being the key word here… you have to use a little bit of showmanship to keep the attention of your audience members big and small… Are you using puppets?  Are you doing interactive read alouds?  Or maybe some kind of craft activity that relates to your book?  Also, be willing to adjust on the fly based on the reactions of your audience or any event issues that might arise.  Being flexible and engaging will always help grow your following and lead to more presentation opportunities! 

           Going back to your marketing plan, know what your travel budget is.  Also, know what your time is worth.  Sometimes you can find, or are invited to free events, but those FREE events will come with travel costs to get there.  Sometime those FREE events are great for networking and building your audience, sometimes they are not.  After awhile youll know which events will benefit you and your books the most.  A few years back I attended NERD Camp Ohio.  It was a free event, I didnt get paid to be there, I had to pay for my own travel expenses, but this event ended up being one of my favorite events of the year!  I presented multiple times to teachers, librarians, book fans, etc., and from that event, I was able to acquire a few paid school visits the following year.

 

*Side note: Something to keep in mind while you attend in-person events; whether you sell 100 books or just 1… every in-person event is an opportunity to help build your audience!

 

Giveaways

Im a big fan of creating new giveaways for my books.  When Roar Im a Dinosaur launched, I created a mask bookmark that mimicked the concept of this novelty board book.  It showcased what the gimmick of the book was, acted as a toy, and functioned as a bookmark.  When GIANTS ARE VERY BRAVE PEOPLE released I created a GIANT sized bookmarks which were just oversized bookmarks, but again it riffed off of the concept of the book.  One other give away/tradition that I started is creating a new t-shirt design based on my new book.  I would then send these shirts to a more focused audience which usually included my publishing team, bookstore owners, librarians, and other event hosts.

The trick to creating effective giveaways is to know who your audience is that will be receiving them.  You must make the giveaway something that theyll keep and not just throw away.  Again, it doesnt have to be something overly creative, just keep it simple, fun, and effective (ie. making a normal size bookmark two inches bigger and calling it giant sized). 

Some giveaways are created for crowds of people and others are created for more focused audiences as noted above.  Looking back at your marketing plan, when coming up with giveaways directed towards large amounts of people, you want to find something where you can get more for your money.  When creating something for a more focused audience, you might want to spend a little more money for a more substantial takeaway.  Remember to not stretch yourself to thin here; do what is within your means! 

 

Here are a few ideas for book giveaways;

           Bookmarks.  Probably the most common giveaway, but the most effective.  Make sure the bookmark relates to your book and gives some kind of snippet of what the book is about.  Showcase any industry reviews, and of course include your website link so they know where to go to order your book.  There are a lot of places to order bulk bookmarks from.  Ive had good luck with GotPrint in the past.

           Pins and buttons.  Same as with the bookmarks, make sure they relate to your book and if possible directs your audience to your website. There are a lot of venders you can choose from to order or create these, but Ive always used Sticker Mule and have enjoyed their products so far.

           Activity sheets.  Activity sheets that can be downloaded from your website, or given away at events are a great way for places like schools and libraries to highlight your books and to engage with customers or students.  When creating these, consider things such as: Is there a fun activity you can create that relates to your book? Mazes, word searches, and such are pretty common, but is there something you can create that would be more memorable?  When Color, Cut, Create came out, I created an oversized postcard that had one of the dinosaur paper toys on it.  It also included where you could order the book from.  My hope with this particular activity sheet was that the dinosaur would get built, the builders would enjoy their time doing so, and then they would end up ordering the book so they could do it all over again.  For GIANTS ARE VERY BRAVE PEOPLE, I did a compare and contrast activity using the art on the end pages where the kids would circle what was different in the art.  The end pages at the beginning of the book showed how Bigelow saw his world and all of the things he was afraid of.  Then at the end of the book, the end pages changed to show that Bigelow had gained his courage and was not afraid anymore.  Then, to tie into the message of the book, I left space for them to write down what they are afraid of and what they could do to gain courage to overcome those fears. 

 

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 In March of 2025 my 7th book will release.  So keep an eye out on my social media sites, website, etc., to see how I plan to get MY FIRST TOWN: A Building Block Book out into this world!  Visit my site for or more information about My FIRST TOWN:  A Building Block Book published by Odd Dot an Imprint of Macmillan -> https://littlerainey.com/building-block-books-myv-first-town-fall-2024

 

To find out more about my work check out -> Littlerainey.com

Follow me on Instagram and thread @littlerainey

Bluesky: @littlerainey

X: @littlerainey

Facebook: @MerrillRainey

TikTok: @merrillrainey

 

Looking for someone to design your book or marketing materials?  Email me at merrillr@littlerainey.com for rates.

Looking for an illustrator for you project check out HIA.com (Hire and Illustrator) or check out SCBWI.org (Society of Childrens Book Writes and Illustrators).

10 Dates a Wanna-be Author Should Take

 

by Laurie Lazzaro Knowlton


1.     Make a date to read, read, read.

Read everything you can in your genre.

Read HOW TO books in your genre.

Read reviews of books in your genre.

Read until your genre is as natural to you as your skin.


2.     Make a date to attend writer’s events:

Go to workshops, conferences, library talks, book signings, and writer’s retreats.

Listen. Ask questions. Gather resources. Network.

   

   3. Make a date with a critique group.

Getting feed back on your writing is invaluable.

Don’t argue or try to defend your work. You are there to learn.



      4. Make a date to write a list of things that you know a great deal about.

Write those things about which you are knowledgeable and passionate.


                                              5.  Make a date to collect word lists.

                               If you are writing about the sea shore, make a list of sensorial words

                               that will make your scenes come alive. Gather a list of active verbs, 

                               sounds, smells, everything that equates to the sea shore.


6.      Make a date to play the game of  “WHAT IF?”                 

What if an astronaut met a mermaid in a desert?

What if an anteater and an ant went on a cruise together?

What if a cockroach and a ladybug wanted to change the world?

See if any of these “what ifs” leads you to a new story.


7.  .Make a date to read to identifying why a story connected with you emotionally.

Good stories challenge your heart to see beyond what it knows. 

Use your discoveries to strengthen your own work.


8.   Make a date to edit.

Cut weak dialog, redundant words, and cut text that isn’t moving your story forward.

Be mindful of spelling and grammar.

Stay within guidelines given by a prospective publishing house.

Edit for word length. Research guidelines for the average length of certain genres.




                         9. Make a date to experience the world.

                      Go on a weekly adventure trying new things. 

                      Jot down your reactions.

                      The freshness of “being in the moment”

                      heightens the senses and leads to strong writing.


10. Make a date not to give up every time you hit a stumbling block. 

                 Put in the time to: educate, write, re-write, critique,                                   re-write, submit, rewrite, submit, submit, submit.

     This business is about not giving up. Tenacity must become your middle name.

     Those who give up will never get published. Keep at it and your time will come.


Laurie Lazzaro Knowlton is a prolific children's author. Check out her website: http://www.laurieknowlton.com/